Taco Bell Scrapping XL Soda Cups in 2017

January 3, 2017

Image Caption: 
Brand announces major changes ahead in the New Year.
Exclusive Brief: 

In the spirit of New Year’s, millions of resolutions will be made. Instead of setting unrealistic resolutions that start out with the best of intentions and fizzle out by February, Taco Bell is making New Year’s commitments to its food, people and restaurants—and will keep them long past February.

Taco Bell is welcoming the next 365 days with commitments that reflect more of what its fans want, less of what they don’t and build on its momentum of being a modern brand that’s current, creative, and has a cause.

Taco Bell is saying goodbye to its XL soda cups in 2017.