Taco Bell Reveals American Consumers Would Rather Pay $1 vs. More Than $1**

March 10, 2016

Not entirely groundbreaking new research* coincides with announcement of new, $1 Morning Value Menu at Taco Bell

Irvine, CA  (RestaurantNews.com)  THIS JUST IN: A breakthrough new study conducted on behalf of Taco Bell reveals that consumers actually prefer spending less money than more money.

Surprising no one, key highlights of the research include:

84 percent of consumers cite their radical preference to spend $1 vs. more than $1; while 16 percent of respondents surprised everyone in their desire to spend more When considering $1 breakfast options, 81 percent say Americans should be given more choices When thinking about $1…