Survey: Millennials rank restaurant chains higher than older consumers
Restaurant chains’ efforts to win over Millennial consumers are apparently paying off.
The large generation of mostly 20-somethings gave higher marks to restaurant chains than their older counterparts, according to the latest EquiTrend Study from The Harris Poll.
The annual study measures brand equity across a spectrum of industries with a poll of 100,000 consumers on more than 4,000 brands, including 90 restaurant chains.
Companies that scored highest in their respective categories included Five Guys, The Cheesecake Factory, Chick-fil-A and Starbucks.
“Restaurants continue to adapt to the Millennial lifestyle, and advancements in ordering methods, such as Starbucks’ mobile app and