Study: Panera Bread No. 1 in Customer Loyalty

January 10, 2017

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Panera Bread topped all dining brands, including full-service restaurants Texas Roadhouse, Bonefish, and Longhorn Steakhouse.
Exclusive Brief: 

Panera Bread, Culver’s, and In-N-Out are among the brands that a majority of customers would recommend to friends and family, according to a study by marketing and research firm YouGov BrandIndex.

The study examined 140 dining brands over the past 12 months, tracking recommend scores—or the percentage of customers who would tell a friend or family member to avoid the brand subtracted from the percentage of customers who say they would recommend the brand.