Study: Not All Millennials Are Created Equal

March 21, 2016

Millennials might be one of the most scrutinized, over analyzed, and least understood, consumer bases in today’s foodservice industry. If you consider the ramifications, however, the reality might just be the opposite. The group, which typically refers to anyone who reached adulthood around the turn of the century, will easily color the largest section of restaurant spending charts for years—decades, really—to come. That brings up an issue for operators in the industry; those just starting and hoping to grow, and those who want to avoid the dreaded “run its course” criticism that haunts some of the older, classic venues that…