Starbucks says mobile ordering slowed service in 1Q
Starbucks Corp. has had some impressive success evolving into a digitally enhanced coffee chain.
But maybe it was too successful. Now the company is blaming mobile order and pay for slow service last quarter.
Use of Starbucks’ mobile order and pay skyrocketed in the first quarter ended Jan. 1. At a time when many restaurant chains are just testing the digital waters, 7 percent of Starbucks’ U.S. consumers used mobile ordering and payment — up from 3 percent a year ago. And 27 percent of transactions at company-operated locations involved mobile payment.
Starbucks is outperforming, “by significant margins anyone of