Starbucks’ Reserve Roastery Debuts in NYC

October 20, 2016

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Roasted in its Seattle Roastery, Starbucks Reserve coffees may be experienced in a variety of ways.
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Starbucks plans to open up to 1,000 by the end of 2017.
Exclusive Brief: 

Four New York neighborhoods are getting a glimpse of what’s to come from Starbucks when the company opens its Starbucks Reserve Roastery in the heart of the Meatpacking District in 2018. The Seattle Roastery has inspired new stores located at 10 Waverly Place, 771 Broadway, 1142 Madison Avenue, and 250 Vesey Street at Brookfield Place 2.

Designed to integrate the educational aspects of the Roastery, these locations will now include an immersive coffee bar where the company’s small-lot Reserve coffee can come to life.