Starbucks’ Pop Up Cheer Parties Begin Friday

December 23, 2016

Exclusive Brief: 

Starbucks is raising a holiday cup to celebrate its customers during the final days of 2016 and to welcome the New Year.

Beginning December 23 and continuing through January 2, 10 Days of Cheer will happen at select U.S. Starbucks stores, with Pop Up Cheer Parties being held from 1 to 2 p.m. local time at 100 participating stores daily (Christmas Day excluded).

During the special parties, 100 Starbucks stores will give away one free tall handcrafted espresso beverage per customer, from Mochas to Flat Whites to Chestnut Praline Lattes. Locations will change daily.