Starbucks’ Plan to Fix its Ultra-Popular Mobile Business

April 28, 2017

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Too many people ordering online can actually pose a problem.
The brand is taking steps to ease peak orders at stores.
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Starbucks has a problem many brands would hope for, as its mobile order and pay platform has become so popular it’s challenging the traditional store structure.

About 1,800 Starbucks locations are experiencing 20 percent or more of peak transactions from mobile pay, and the company is taking steps to more efficiently handle the increased demand and to increase throughput.

READ MORE: Is Teavana holding Starbucks back?

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