Starbucks’ Latte Empire Is Expanding to Italy
Will the birthplace of espresso culture accept the coffee giant?
While Starbucks may have created a mass demand for foamy lattes, Italians invented the espresso machine. Until now, the coffee giant steered clear of The Boot. However, today Starbucks revealed plans to expand into the Italian market beginning with a store in Milan in early 2017.
According to a release, Starbucks is partnering with Percassi,€” an Italian brand management and real estate group, to bring its cafes into Italy. Starbucks CEO Howard Schultz says the company is planning to take a humble approach with its Italian stores: “Starbucks history is…