Starbucks China Names New CEO, Sets Sights on 5K Units

October 19, 2016

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Belinda Wong joined Starbucks in January 2000 and has held a number of leadership roles across the Starbucks China and Asia Pacific region.
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Belinda Wong was formerly president of the company.
Exclusive Brief: 

Starbucks Coffee Company announced the promotion of Belinda Wong from president to chief executive officer of Starbucks China. Wong has been instrumental in Starbucks unprecedented growth in China—from 400 stores in 2011 to over 2,300 stores today—by leading on the foundational values of Starbucks mission and driving meaningful innovation for Starbucks partners (employees) and local customers in China. In this role, Wong will oversee Starbucks plans to double its scale to operate 5,000 stores in China by 2021.