Starbucks Changes Rewards Program, Penny Pinchers Beware
Earning rewards just got more expensive.
At least 75 million customers visit a Starbucks location every month, and 11 million people in the U.S. take advantage of Starbucks’s rewards program. Today, the Seattle-based coffee chain announced sweeping changes to its longstanding program. Instead of earning a Starbucks “star” or point for each each purchase regardless of purchase amount, customers will earn two stars per dollar spent. The changes will go into full effect this April.
Additionally, Starbucks is looking into adding partners to its rewards program, which it first introduced in 2009. Though it is not ready to announce…