Starbucks CEO Talks Pumpkin Spice Latte K-Cups, Red Cup Controversy, and More
News from today’s annual shareholders meeting
Starbucks is holding its annual shareholders meeting today, and so far during the lengthy webcast the coffee giant has revealed several new things it’s got in the works. CEO Howard Schultz also addressed the ridiculous red cup controversy that dominated headlines over the holiday season.
Starbucks angered many of its loyal customers when it announced big changes to its rewards program last month, and now the coffee giant has revealed a new rewards-related initiative: It’s planning to introduce a prepaid Starbucks Rewards debit card with Chase Bank, “a reloadable prepaid card that allows customers to earn Stars for all…