Starbucks Bets on Coffee and a Slice of Pizza for a Revenue Jolt
“I’ll take a slice of Margherita with that Caramel Frappuccino.” That’s the unlikely request you may soon be hearing at Starbucks Roastery locations and in new food-focused Reserve coffeehouses where pizza will be featured on the menu.
In addition to offering pizza at Starbucks-branded sites, the java powerhouse will debut stand-alone versions of the Italian artisan bakery Princi. The cafes will open in late 2017 and early 2018 in Seattle, New York and Chicago, according to Fortune.com.
“I’ve traveled the world and I’ve been exposed to great food and great culinary experiences,” said Starbucks CEO Howard Schultz in a video