Starbucks Accelerates Growth of Multiple Diversified Store Formats and Debuts Iconic Premium Coffee Retail and Roastery Experience
Starbucks Coffee Company (NASDAQ:SBUX) today announced the expansion of the company’s store formats and evolution of their customer experience segmentation in FY15 with the launch of a one-of-a-kind, interactive Starbucks Reserve Roastery and Tasting Room dedicated to roasting, coffee education and increased availability of their fast-growing, highly successful small-lot Starbucks Reserve coffees. This consolidation of small-batch roasting will allow the company to expand their Starbucks Reserve coffee line to 1,500 locations globally, as well as open at least 100 stores designed to highlight these rare coffees exclusively. Recognizing the diversity of needs across their customer base, Starbucks also plans to test small-footprint, express stores focused on offering convenience to customers. This evolution in store experience builds on the profitability of tailored, localized store design and formats.