Spirits Continue to Gain Momentum in Sales

March 10, 2016

On-premise traffic during the first four weeks of 2016 was dampened by winter storm Jonas (1.3 percent year over year decrease). The four weeks through February showed modest improvement (0.8 percent decrease year over year), trending above rolling 12-week (1.4 percent fall), 24-week (1.5 decline), and FY15 figures (1.1 drop).

Share changes between alcohol beverage categories: spirits continued to gain share of alcohol (0.8 growth in share points during the four weeks), at the expense of beer (0.7 fall in ppts) and wine (0.1 drop). Spirits’ gains tapered from the 24-week trend (1 gain in ppts).

Total Alcohol: Total alcohol…