Sourcing For a Successful LTO

November 26, 2015

It’s common knowledge that limited-time offers are excellent devices for driving purchases and bringing new customers through the door with the promise of novelty and rarity.

But at Joe’s Seafood, Prime Steak & Stone Crab, the seasonal Alaskan king crab LTO is pushing the limits of “limited-time.” Even managing partner Dave Quillen doesn’t know when the crab will run out. Whenever the fisherman meet their quota for the year, the harvest is up, and the dish will disappear from the menu without warning.

“I think that’s what gives it its appeal and it’s a little more attractive in the sense…