Sonic to roll out more tech initiatives this year

January 5, 2017

Sonic Corp. is poised to hasten order deliveries, increase customization through technological initiatives and offer more smartphone convenience, the company CEO said Wednesday. 

Clifford Hudson, Sonic CEO, in discussing first-quarter earnings, said Sonic this year will further leverage the point of personalized service, or POPS, displays now in more than 70 percent of its 3,500 restaurants.

Sonic’s Integrated Customer Engagement, or ICE, will by summer begin incorporating Sonic’s smartphone app for orders and payment as well as increased customization. The result, Hudson said, will be “the most personalized customer experience in QSR.”

The Oklahoma City-based drive-in brand is already testing