Sonic Boom

March 10, 2016

How the classic drive-in chain is adapting to the times.
Top QSR chain Sonic serves new and innovative milk shake flavors at restaurants
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Sonic recently launched a new line of Creamery Shakes, which includes the Wildberry & Lavender flavor.
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It’s tough stuff to stay true to your roots while adapting to the times.

That is precisely the feat that Sonic Drive-In is trying to accomplish in its continued expansion from a regional darling to a national powerhouse. Certainly, such evolution has been successfully done before—just look at once-regional upstarts such as Chick-fil-A and Chipotle. But the formula for national success is not simple.

In fact, there is no formula.

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