Social media might be holding down Chipotle as hits continue

October 27, 2016

In reporting its latest quarterly financial results, Chipotle Mexican Grill ended up again showing how its economic recovery is coming slower than many expected. And one financial expert says social media is to blame for the hurt the fast casual restaurant is still experiencing after making about 500 people sick in 11 states last year.

Chipotle Tuesday reported a plunge in third quarter earnings due to the past year’s multiple incidents of food poisoning. In reaction, its stock Wednesday fell more than 9.2 percent to $368.02 per share, less than half of its pre-outbreak high.

And while many newspapers headlined