Social media and fresh beef help Wendy’s Q1

May 10, 2017

“Nuggs” and fresh beef were good for The Wendy’s Co. in the first quarter.

The Dublin, Ohio-based chain said its North America same-store sales increased 1.6 percent in the first quarter — the 17th straight quarterly increase for the Dublin, Ohio-based company.

On a two-year basis, same-store sales are up 5.2 percent, and company executives said the chain increased its share of traffic in the highly competitive quick-service burger business.

“Our fresh, never frozen beef messaging resonated with customers,” CEO Todd Penegor said on the call Wednesday. “And our strong social media focus generated significant attention in the quarter.”