Smoothie King’s Purpose-Driven Plan for Success
In the last 20 years, quick-service restaurants have strived to become lifestyle choices for American consumers. And companies like Starbucks have claimed the trophy as top-selling lifestyle brands by selling something as simple as a cup of coffee.
From the vantage point of Smoothie King CEO Wan Kim, the size of that trophy isn’t changing. You can just remove the cup sleeve, take off the protective lid, and stick a straw in it.