Smashburger Unveils College Expansion Plans

September 12, 2016

The brand will double its college and university presence.
Exclusive Brief: 

A recent study of college-student eating habits and expectations conducted by Fluent determined that the majority (65 percent) of students eat on-campus most of the time, with taste, price, and quality being the key drivers behind their dining decisions. With the opportunity to grab market share and introduce the next generation to a better burger option, Smashburger announced its plans to expand the fast-casual brand in college and universities across the country.