Sixty-Five Percent of Consumers Wish to Avoid Sugar

November 18, 2015

The NPD Group finds that 65 percent of consumers want to avoid sugar.
Exclusive Brief: 

Sugar is now the top item consumers are trying to avoid in their diets and is neck-and-neck with calories as the top item they look for on nutrition facts labels, finds The NPD Group, a leading global information company. As a result of this avoidance, more sugar-free, unsweetened, or reduced sugar products are being consumed, and major foodservice distributors have increased case shipments of sugar substitutes to restaurants and foodservice outlets by double digits over last year.