Sit-Down Chain Cracker Barrel Is Getting in the Fast-Casual Business
The company will soon debut a new concept called Holler & Dash
Tennessee-based Cracker Barrel, the chain long known for its old-time country charm and opening restaurants “out by the highway,” is targeting a new segment of the market. The company is launching a new fast-casual brand called Holler & Dash, reports the Tennessean, and the first restaurant will set up shop in Homewood, Ala.
The new concept is Cracker Barrel’s answer to higher-end chains such as Panera Bread and Chipotle, offering counter-service and take-out. In addition to taking a more modern, trendy approach — hello, millennials — Cracker Barrel CEO…