Shaquille O’Neal Buys Into Krispy Kreme Franchise

October 25, 2016

Image Caption: 
The NBA legend is also now the brand’s global spokesperson.
Exclusive Brief: 

Krispy Kreme Doughnuts announced that basketball Hall-of-Famer and sports and entertainment superstar Shaquille O’Neal has become an owner in the brand’s downtown Atlanta location. He also is the brand’s new global spokesperson.

O’Neal is a lifelong Krispy Kreme fan and has taken ownership in the historic Krispy Kreme shop on Ponce de Leon Avenue in Atlanta, which opened more than 60 years ago. O’Neal has publicly displayed his affection for the brand—especially Krispy Kreme’s Original Glazed doughnut—in media and on social media.