Senators Introduce Bill for Voluntary COOL Label

July 24, 2015

Senators Debbie Stabenow (D-MI) and John Hoeven (R-ND) introduced a bill Thursday that would remove certain meats from the mandatory country-of-origin (COOL) labeling program and institute a voluntary label instead.

In May, the World Trade Organization rejected a U.S. appeal of its decision that COOL on meat unfairly discriminates against meat imports and give the advantage to domestic meat products.

As a result, the program must be reformed to honor existing trade relations with Canada and Mexico and to avoid retaliatory tariffs.

The Stabenow-Hoeven plan would establish a voluntary “Product of the U.S.” label for beef, pork, chicken, and ground…