Seizing the breakfast opportunity

January 24, 2017

Sponsored by The French’s Food Company

Breakfast is one of the few areas of opportunity still promising growth for those in the foodservice industry, and savvy operators are making the most of it.

Many restaurateurs — even those without a full breakfast program — are finding that well-crafted, all-day breakfast selections can help to generate sales, particularly those that are menuing highly portable breakfast sandwiches like McDonald’s iconic Egg McMuffin. At the same time, operators are catering to consumers who are looking for a more adventurous early morning dining experience by incorporating such on-trend influences as global and ethnic fare,