Seeking a smarter smoothie
Consumers today are asking more from their smoothies.
The freshest idea in smoothies is one of performance-boosting, wellness-enhancing purity. Clean, whole ingredients are in; extra sugar and fake stuff is out.
Disillusionment with the smoothie’s sometimes-false promise of health is what led Steve Schulze and his wife Alexis to start the juice-and-smoothie concept Nékter Juice Bar in 2010.
“There are too many processed foods and too much junk out there,” Steve Schulze said. “At the time, we had young kids. And we did a review of old school smoothie bars and they had so many fillers and processed ingredients that