Scare Tactics

October 21, 2015

Chipotle’s Halloween promotion to focus attention on food additives.
QSR fast casual leader Chipotle to raise awareness of additives this Halloween.
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This Halloween, Chipotle Mexican Grill hopes to scare up sales and raise public awareness for unnecessary food additives at the same time.

Chipotle’s 2015 Boorito fundraiser, an annual Halloween tradition and Chipotle’s most popular, offers a discounted, $3 burrito item to customers who come into Chipotle restaurants on October 31 after 5 p.m. in costume. Proceeds from the day, up to $1 million, will go to support the Chipotle Cultivate Foundation.