Say Goodbye to Free Chipotle Burritos in 2017
But the company will be unveiling a new dessert
Corporations are people too, so of course they have New Year’s resolutions of their own. Chipotle CEO Steve Ells took the stage today at an investors conference in Orlando, along with fellow execs including chief marketing officer Mark Crumpacker (yes, that Mark Crumpacker) to discuss the company’s continued recovery efforts 14 months after its massive food safety disaster erupted.
Ells acknowledged that “2016 was indeed a challenging year for us, the most challenging we’ve ever faced.” The beleaguered burrito chain’s stock price continues to struggle, and the company recently admitted that