Ruth’s Chris Steak House College Football Promo Backfires

October 10, 2016

A Michigan football promotion backfires

Last Friday, Ruth’s Chris Steak House in Ann Arbor offered up a a fairly straightforward promotion to coincide with the weekend’s Michigan-Rutgers game: From Sunday to Thursday, the restaurant would discount meals to match the winning point differential. If Michigan wins by 20 points, diners get 20 percent off their meal. Easy enough, right? Sure, until the game was a total blowout, with Michigan winning 78 to nothing.

Unsurprisingly, the promotion turned out to be a big hit, though the restaurant has since edited its status to say it will only honor discounts of 50