Russian Pizza Chain Invades Mississippi

March 17, 2016

The first American franchise of the Russian chain Dodo Pizza opened in Oxford, Mississippi, March 11. It’s a place where tradition is as tangible as Ole Miss football tailgating and William Faulkner’s bronze statue on the town square. The home of The Rebels seems an unlikely launch site for a Russia-based restaurant. Especially one distinguished by online innovation and the total absence of ringing, or even vibrating, phones. Dodo runs, instead, primarily on tasty pizza and pictures. Management is betting their approach will win Southerners hearts and minds. 

Transparency is value No. 1 at Oxford’s newest pizzeria. Real-time video of the entire pizza-making process is focused…