Roy Rogers Restaurants Selects Punchh for Mobile Loyalty App and CRM Platform

August 20, 2014

Punchh, a brand-centric mobile customer relationship management platform for restaurants, was tapped by Roy Rogers® Restaurants to create a mobile loyalty app and CRM platform for the Mid-Atlantic chain. Scheduled to debut this Fall at its 22 corporate locations, the restaurant brand aims to engage guests with a new frequency-based loyalty program that will further drive brand awareness through word of mouth over social media and acquire new customers through referrals.

Roy Rogers will use Punchh’s cloud-based, POS-integrated mobile CRM platform to engage guests on their mobile devices and, in turn, have them share the Roys experience with their social media followers to bring additional awareness to the brand’s “Big Three” hallmarks – burgers, roast beef and fried chicken. With the new app, Roy Rogers plans to encourage dedicated fan to visit more often by offering rewards, sending special promotions and even allowing guests to provide real-time feedback using the app.