Rita’s Franchise Company Appoints New SVP, CMO

June 22, 2017

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Rita’s Franchise Company, the world’s largest Italian Ice concept, announced the appointment of Phyllis Savar Levy as Senior Vice President and Chief Marketing Officer. As part of the executive leadership team at Rita’s, Levy will oversee integrated marketing and communication strategy and execution, as well as product development and innovation across the more than 600-unit franchise corporation, continuing to build the beloved brand by enhancing the guest experience.