Risky business: Collecting personal information in credit card transactions
For the food-and-hospitality industry nowadays, protecting customers’ data can be as important, if not more so, than serving delicious food.
Many industry leaders have been sued for violations of California’s Song-Beverly Credit Card Act, which prohibits retailers from requiring customers’ personal identification information as a condition to accepting credit card payments. While email marketing campaigns can be an invaluable marketing tool, trying to collect too much data can land your bistro in hot water.
California enacted the Song-Beverly Credit Card Act more than four decades ago with the goal of promoting consumer protection. California courts have found the act’s purpose