Revamping a Fast Casual Sandwich Chain
Standing in the dining room of Lenny’s Grill & Subs, president and CEO Kevin Martin felt like he was witnessing a food auction. Names and ticket numbers were hollered out. Customers stood at their guard, alert and ready.
“It just wasn’t the environment that we were shooting for,” he says. “We want an environment where you can enjoy a conversation with somebody and not be distracted by that.”