Revamping a Fast Casual Sandwich Chain

July 27, 2017

With a new look and service model in tow, Lenny’s Grill & Subs is positioned for expansive growth.
Lenny’s Grill & Subs is positioned for growth in the next five years.
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Lenny’s hopes to double its footprint in the next five years.
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Standing in the dining room of Lenny’s Grill & Subs, president and CEO Kevin Martin felt like he was witnessing a food auction. Names and ticket numbers were hollered out. Customers stood at their guard, alert and ready.

“It just wasn’t the environment that we were shooting for,” he says. “We want an environment where you can enjoy a conversation with somebody and not be distracted by that.”

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