Retail Continues to Steal QSR Visits

October 28, 2015

The burger menu is impressive, with nine different builds that include a $10 Lamb Gyro Burger and an $8 South of the Border Veggie Burger. But this isn’t the menu at a pricey fast-casual restaurant: it’s what’s offered at The Burger Bar by Wegmans, a prepared-food kiosk within a few Wegmans supermarkets in New York and Maryland.

Such foodservice operations don’t just compete with traditional QSR outlets, they have surpassed them in consumer preference, according to data from The NPD Group. The variety and quality of convenience foods available now at retail outlets (c-stores and supermarkets) have improved significantly in…