Restaurants aren’t winning over customers, despite strong service
Consumers say they’re happy with service at restaurant chains, but that doesn’t mean they’ll come back.
Restaurant service scores rose 10.2 percent in April, according to a new Restaurant Guest Satisfaction Snapshot by White Box Social Intelligence, from the Dallas-based data company TDn2K.
But when asked whether they intended to return, consumers were far less generous. Intent to return scores fell 6.4 percent in April, compared with the previous year.
Customer satisfaction with food fell 1.2 percent in April, according to White Box Social Intelligence, but food numbers had actually risen all year before that, according to Victor Fernandez,