Restaurant Traffic Continues to Drop in 2016

December 9, 2016

At negative 1.3 percent, disappointing restaurant sales growth in November was the ninth consecutive month of negative same-store sales; and the worst sales growth since July. Despite the economy growing at the fastest pace in two years during the second quarter, this growth did not translate into incremental sales for the industry. Same-store sales for third and fourth quarters, at the end of November, are both down 1.1 percent. This insight comes from data reported by TDn2K through The Restaurant Industry Snapshot, based on weekly sales from nearly 26,000 restaurant units and 130-plus brands, representing $65 billion dollars in annual