Restaurant Rebranding with Efficient Function & Wow-Factor – A Case Study

September 22, 2015

New York and Philadelphia  (RestaurantNews.com)  Former restaurateur turned Restaurant Designer Raymond Haldeman who’s exploits in the hospitality industry have been well publicized in such notable publications as Gourmet Magazine, Bon Apetit, The NY Times and Town & Country, says the question of whether to Rebrand has dogged many a bar & restaurant owner.  Although many are employing this increasingly popular trend very little has been written about it.

As with restaurant operations, restaurant rebranding is a comprehensive endeavor and owners must be honest with themselves when they assess their shortfalls and address the right strategy for meeting their businesses needs.  A cosmetic make-over will not…