Restaurant Ad Spending Drops 10.4%

September 23, 2015

Restaurant ad spending nosedived in Q2 despite several major marketing pushes from high-flying chains.

Over the April-May-June period, restaurants spent $1.546 billion on measured-media advertising, according to Kantar Media. That’s not insignificant, but it is a surprising 10.4% below the $1.724 billion that restaurants spent during 2014’s Q2. Overall U.S. ad spending also was down but nearly as much, declining 3.9% compared with year-earlier levels.

Despite major menu launches by Wendy’s and others, Q2 restaurant ad spending declined.

Through the first half of 2015, total restaurant spending was 7.7% lower than a year ago (Q1 spending was down 4.9%).