Report: Third-Party Delivery Won’t Cannibalize Foot Traffic

June 20, 2017

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Will delivery hurt McDonald’s in-store business? One study says it won’t.
McDonald’s has nothing to worry about, the study says.
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A quick stroll through the Tech Pavilion at this year’s National Restaurant Association Show hammered home a new reality. Third-party delivery is all the rage in foodservice. It’s this year’s version of the handheld tablet, the kiosk, beacon technology, loyalty apps, and on and on. One key criticism of the service, recently pushed above the fold by McDonald’s and its plan to offer delivery via UberEATS to some 3,500 restaurants by July, is the in-store dilemma.