Report looks at how chain operators research, remedy challenges

December 19, 2016

November 2016 sales and traffic numbers from TDn2K show most restaurants still mired in a slump. But that doesn’t mean chain executives didn’t see this slowdown coming. During 2015, they conducted an average of 60 menu, marketing and operational strategy tests per company in hopes of staving off the challenges their restaurants would likely face in 2016. 

These findings come from the State of Business Experimentation Report for Restaurants, compiled by data analytics firm Applied Predictive Technologies (APT).

The success and failure of individual tests are proprietary to each company — 10 of the 15 largest restaurant chains took part, plus numerous