Report Explains What it Takes to be a Fast-Casual Leader

September 26, 2016

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Brands need to do more than just offer healthy ingredients.
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Morningstar published its latest Consumer Observer, “Lessons from the Next Generation of Moats in the Fast-Casual Restaurant Industry.” The Observer explores what it takes to become one of the up-and-coming, fast-casual restaurants that don’t just offer healthy ingredients but provide a holistic experience for consumers from ordering via mobile app to fostering brand loyalty once the transaction is complete.