Reenergizing a 20-Year-Old Burrito Chain

January 27, 2017

Image Caption: 
In 1995, Greg Schulson unveiled the first Burrito Beach in Chicago.
Chicago’s Burrito Beach opened its first new unit in a decade.
Exclusive Brief: 

Two decades is an eternity in fast casual. For many of today’s concepts, achieving a quarter of that longevity would grant them veteran status. Consider that if you step back 23 years, Steve Ells was just borrowing $85,000 from his father to open a Chipotle Mexican Grill near the University of Denver.