Q&A with Robeks Fresh Juices and Smoothies Senior Director Victor DeSio

September 29, 2015

Robeks’ Senior Director of Franchise Development has 30 years experience in the franchise industry and is excited about the smoothie franchise

Victor “Vic” DeSio

Victor “Vic” DeSio has worked in franchising for most of his adult life and has overseen or been part of some iconic franchise brands. He was heavily involved with Mail Boxes Etc. and Jenny Craig and understands what it takes to scale a large, national franchise system.

Vic joined Robeks Fresh Juices & Smoothies to head up their development department and is leading their efforts to seek new franchise owners. Vic is a former franchisee,…