ProWein 2016 Study: Future Wine Retail Trends

February 18, 2016

PROWEIN 2016 SURVEY: FUTURE WINE RETAIL TRENDS

The organizers of ProWein, International Trade Fair for Wines and Spirits (March 13 – 15, 201in Düsseldorf, Germany), commissioned Wine Intelligence to conduct a survey about wine retail channel trends last year: Which channels are successful? Which retailers are outperforming others? Are there any identifiable patterns in channel trends across different markets that allow drawing conclusions about how wine is sold globally? The results were extremely interesting and therefore the study was extended to also include future wine retail trends. This ProWein Future Retail Trends project aims to provide insight into the…