ProWein 2016 Specialist Article No. 1: Rise of the Sommelier
The Rise of the Sommelier
As a wine event for wine professionals. ProWein (International Trade Fair for Wines and Spirits) has gained significant momentum over the past few years as they have refined, and redefined the large scale tasting experience. While the work that has gone on behind the scenes cannot be over-stated, the fact that it remains an event exclusively for the wine professional has played a significant part in its growing reach.
While wine buyers have been both professional and influential for decades, that has not been true of one of the other great constituents of ProWein:…