Pret A Manger grows with breakfast and veggie options
Thanks to breakfast, U.S. sales at Pret A Manger, the London-based bakery-café chain, increased 14 percent in 2016, surpassing $200 million for the first time, the company said Thursday.
The health-minded concept said it is selling more coffee and hot brioche sandwiches.
Clive Schlee, CEO of Pret A Manger, said trends in the U.S., where the company operates 74 of its 444 global locations, fit the chain’s menu. Numerous concepts are gunning for health-conscious consumers, and breakfast remains a growing daypart industrywide.
“Customers are increasingly seeking fresh, healthy, fast food, and Pret has been pioneering in this space since it